This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from
brightmica.com (collectively, “we,” “us,” or “our”).
Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the pages you view, what websites referred you to the Site, and how you interact with it. We refer to this automatically-collected information as Device Information.
We collect Device Information using the following technologies:
“Cookies” are data files placed on your device with an anonymous unique identifier. For more information about cookies, visit http://www.allaboutcookies.org.
“Log files” track site activity, including your IP address, browser type, and timestamps.
“Web beacons”, “tags”, and “pixels” record browsing behavior.
When you make a purchase, create an account, contact us, or participate in surveys, we collect your name, billing/shipping address, payment details, email address, phone number, and other account information. We refer to this as Order Information.
“Personal Information” in this policy means both Device Information and Order Information. It does not include irreversibly anonymized or aggregated data that can no longer identify you.
How we use your personal information
We use Order Information to:
Fulfill orders, process payments, arrange shipping, and send confirmations.
Communicate with you about your account, transactions, and policies.
Screen for fraud and risk.
Send marketing communications (with your prior consent, which you may withdraw at any time).
We use Device Information to:
Prevent fraud and improve the Site.
Analyze customer browsing behavior and measure marketing performance.
Promote safety by verifying accounts and monitoring suspicious activity (based on our legitimate interest in securing our services).
Behavioural advertising
We use your Personal Information to show targeted advertisements. You can opt out of targeted advertising via:
Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads/anonymous
Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Digital Advertising Alliance portal: http://optout.aboutads.info/
Do not track
We do not alter our data practices when we receive a Do Not Track signal from your browser.
Your rights
If you are a European resident, you have the right to access, correct, or delete your personal information. You may also restrict or object to processing, or request data portability. To exercise these rights, contact us.
We process your data to fulfill orders or pursue legitimate business interests. Your information may be transferred outside Europe, including to the U.S. and Canada. Processing of EEA residents’ data is legitimized under GDPR Article 6(1).
Data retention
We retain your Order Information for records unless you request deletion, or as required by law.
Changes
We may update this policy to reflect operational, legal, or regulatory changes.
Minors
The Site is not intended for individuals under 16. We do not knowingly collect data from children under 16.
Contact us
For questions about this Privacy Policy, contact us at: contact@mail.brightmica.com
